About this role

About WPP Media WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth. WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale.

Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working. For more information, visit wppmedia.com . 2464 - Account Director, Digital & Biddable Media (Parental Cover) Role Summary and Impact Mindshare, part of WPP, delivers Good Growth for its clients. As "Growth Architects," we drive growth that benefits all stakeholders — better for people, planet, and business — by using media with intention.

This approach creates more meaningful connections with consumers, increases consumer trust in the brand, and delivers better outcomes for all stakeholders. A 12-month fixed term contract exists within Mindshare's Channels & Solutions team, covering a period of maternity leave. The role sits across an active portfolio of clients spanning three industry verticals: A global technology brand running sophisticated multi-market biddable campaigns across consumer and commercial workstreams in EMEA — spanning paid social, paid search and programmatic — with a focus on driving active preference for an ingredient technology platform A global financial services and asset management organisation running a full-funnel, always-on digital programme across EMEA markets, managing both B2B professional investor audiences and B2C end investor segments through paid social, paid search and programmatic — operating within a regulated environment that demands rigour, audience precision and compliance-aware campaign management A global consumer goods and corporate organisation requiring senior oversight of biddable paid media activity across paid social platforms including Meta, LinkedIn, YouTube and X, delivered across global multi-market campaigns at a supporting capacity We are looking for an experienced digital and biddable Account Director whose primary specialism is Paid Social, and who brings strong complementary experience across Paid Search and/or Programmatic.

This is a delivery-focused role — the successful candidate will be expected to take hands-on ownership of campaign quality, execution standards and day-to-day client engagement, while maintaining the strategic oversight and offshore coordination that these accounts require. Cross-channel experience is essential. The role requires a candidate who can operate confidently across different client contexts — from performance-oriented multi-stakeholder technology campaigns to the full-funnel complexity of a regulated financial services environment, alongside supporting oversight of a global consumer goods account.

The candidate will also be expected to flex capacity to support other accounts and projects within the wider Channels & Solutions team on an occasional basis. Skills and Experience The Ideal Candidate The ideal candidate will be a hands-on, delivery-oriented digital media professional with a strong Paid Social foundation and meaningful cross-channel experience. They will be comfortable taking direct ownership of campaign execution, quality assurance and performance management across a multi-client portfolio, while engaging confidently with senior client stakeholders and maintaining clear oversight of offshore delivery teams.

They will be organised, dependable and commercially aware — able to manage multiple workstreams simultaneously without compromising output quality. They will bring the communication skills and client management experience to represent Mindshare credibly at senior level, and the operational rigour to keep complex delivery processes running smoothly across varied account types. Experience in technology, financial services or FMCG/consumer goods is welcome but not essential — what matters most is a track record of delivering high-quality biddable campaigns across complex, multi-workstream environments.

Essential Criteria Channel Expertise A strong, demonstrable primary specialism in Paid Social — including hands-on experience managing campaigns across Meta (Facebook/Instagram), LinkedIn, YouTube and X/Twitter, across both brand awareness and performance/conversion objectives Proven ability to develop and implement audience strategies within Paid Social, including B2C consumer segmentation, B2B professional targeting and the governance considerations relevant to regulated industries Strong complementary experience in at least one additional biddable discipline — Paid Search (Google Ads, Microsoft Advertising, SA360) or Programmatic (DV360, The Trade Desk or equivalent) — at a level sufficient to advise on strategy, review delivery quality and integrate activity coherently across channels Cross-channel experience is a firm requirement: candidates who have operated exclusively within a single channel will not have the breadth this role demands Familiarity with always-on campaign structures alongside burst/campaign-led activity, and the operational requirements of managing both simultaneously Client & Stakeholder Management Demonstrated experience managing senior client relationships, including the ability to present confidently at Director level and above Proven ability to manage multiple client workstreams simultaneously, adapting approach and output to different client cultures and governance requirements Comfort operating in regulated or compliance-sensitive environments, where audience rules, content approval processes and media buying governance are part of everyday delivery Experience managing stakeholders across integrated agency team structures and client-side organisations Campaign Delivery & Execution Strong hands-on experience overseeing campaign setup, QA, trafficking and ongoing optimisation across paid social and biddable platforms Demonstrable ability to maintain delivery quality and performance standards across multiple active accounts simultaneously Experience managing PO tracking, invoicing, budget reconciliation and finance processes within a client SOW framework Familiarity with scope management — able to identify and escalate out-of-scope requests clearly and commercially Team & Offshore Management Experience managing and coordinating onshore and offshore delivery teams, with an understanding of how to structure briefing, QA and communication rhythms for consistent output Experience supporting and developing junior team members, including Account Managers and Account Executives Strong organisational and project management skills, with a logical approach to workload prioritisation across competing deadlines Measurement & Analytics Comfortable interrogating campaign data across channels and translating findings into clear, actionable insights and client-ready recommendations Working knowledge of digital attribution, brand lift measurement and cross-channel reporting — including familiarity with platforms such as GA4, Adobe Analytics and media partner research tools Ability to oversee regular reporting cycles — weekly, monthly and annual — ensuring accuracy and stakeholder relevance Commercial Awareness Awareness of scopes of work, resource allocation and revenue implications across a multi-client portfolio Able to manage budgets accurately, flag variances and maintain finance process compliance across all active accounts Desirable Criteria Experience across both Paid Search and Programmatic in addition to Paid Social Familiarity with financial services, asset management or other regulated advertising environments — including professional vs.

retail/individual audience segmentation Familiarity with technology or B2B marketing environments, particularly campaigns designed to build preference for platform or ingredient brands Familiarity with corporate or FMCG brand environments and the stakeholder dynamics these involve Multi-market EMEA campaign experience Experience with offshore delivery models and workflow management tools (e.g. Wrike) Language skills advantageous Responsibilities Delivering Client Performance Take ownership of campaign delivery quality across the portfolio — ensuring all activity is set up, trafficked and optimised to the highest standard and in line with Mindshare best practice Act as the senior day-to-day client contact across assigned accounts, engaging at Director level with stakeholders across client and partner agency organisations Oversee QA of campaign activation, performance optimisation and regular reporting cycles across all active accounts Maintain awareness of the distinct requirements of each client vertical — including compliance considerations, audience governance frameworks and measurement standards relevant to financial services and regulated environments Attend all key internal and external client meetings; deliver outstanding levels of proactive client service Provide senior oversight of the global consumer goods account — managing campaign planning, budgeting, audience strategy and client liaison within the defined scope Finance & Scope Management Maintain accurate PO tracking, invoicing and quarterly reconciliations across all accounts Ensure finance processes are adhered to by the team in line with Mindshare and client requirements Monitor scope utilisation across SOWs and escalate out-of-scope requests promptly and commercially Team & Offshore Coordination Coordinate onshore and offshore delivery teams, establishing clear briefing processes, QA standards and communication rhythms that ensure consistent and timely output Support the development of junior team members, reviewing output quality and providing actionable guidance Ensure workloads are monitore

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