About this role

The Role This is a senior leadership role for a seasoned Web3 marketer ready to move beyond brand-building and own the full go-to-market function at the ecosystem level. The CMO will shape protocol narrative, drive on-chain growth, and transition the marketing org into a decentralized, community-led engine — with direct accountability for TVL, active addresses, and developer adoption. Responsibilities Design and execute GTM strategies that align developer, validator, and end-user incentives to drive TVL and on-chain activity Own protocol positioning — establishing the project as the de facto standard in its niche by translating complex technical primitives into high-impact narratives for both institutional and retail audiences Evolve the marketing function from audience-building to ecosystem governance, enabling contributors and community members to act as decentralized brand evangelists Define and track marketing ROI through on-chain analytics and wallet-behavior data — moving beyond vanity metrics to measure active addresses, retention, and protocol stickiness Requirements 7+ years in high-growth tech, with a minimum of 3 years leading marketing for a Layer 1, Layer 2, DeFi protocol, or major blockchain ecosystem Demonstrated success scaling a developer ecosystem, including ownership of grant programs, hackathons, and incentive design Strong technical fluency across EVM/non-EVM dynamics, cross-chain interoperability, and tokenomics — comfortable holding strategic conversations with CTOs and Lead Architects Proven ability to operate at the C-suite level with cross-functional ownership across product, community, and BD Nice to Have Background in RWA, modular rollup infrastructure, or ZK-based systems Existing relationships within the institutional DeFi or Web3 VC community

Source listing: greenhouse_hyphenconnect