About this role

Transforming commercial strategy into execution, the full-time Commercial Activation Director will activate Purple's commercial operating system remotely by connecting Innovation, Marketing, Revenue Operations, and Sales to ensure effective communication of the brand's value proposition and support profitable retailer growth. Key responsibilities Transform Innovation and Marketing initiatives into commercially executable programs for the sales organization Own the activation of Purple's Belief Framework and develop sales-ready resources that enhance retailer confidence Equip the sales organization with necessary tools, messaging, and training to effectively sell Purple's innovations Required qualifications Proven experience in commercial strategy activation and sales enablement Strong background in marketing, innovation, or revenue operations Ability to develop and manage commercialization plans and marketing initiatives Experience in creating sales training materials and commercial assets Demonstrated ability to collaborate across cross-functional teams

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