Remote
Head of Self-Serve Paid Media
About this role
📋 Description Own the self-serve paid media strategy end-to-end across channels. Lead, develop, and retain a high-performing team of 5-10 paid media specialists. Drive improvements in acquisition efficiency (ROAS, activations) while scaling spend. Partner cross-functionally with analytics, creative, growth engineering, product, and finance. Improve measurement capabilities with data science on attribution and incrementality.
Develop and manage the self-serve media budget, pacing, and reporting. 🎯 Requirements 10+ years in performance marketing or paid media; 3+ years leading a team. Experience managing large-scale paid media budgets with revenue accountability. Strong analytics: attribution, incrementality testing, LTV, data-driven optimization. Experience in B2B SaaS, developer tools, fintech, or high-growth tech. Track record building, developing, and retaining high-performing marketing teams.
Experience cross-functionally with data science, engineering, creative, and finance partners.
Source listing: empllo_remote