About this role

📋 Description Oversee lifecycle strategy across product offerings (in-app notifications, banners, push, modals) Define channel and messaging across lifecycle stages (education, activation, engagement, retention) Own end-to-end lifecycle campaigns from strategy to QA and measurement Create an experimentation roadmap; test and learn to optimize content for audiences 🎯 Requirements 4-8 years lifecycle marketing experience Built lifecycle journeys for large user bases with minimal oversight Excellent project management for multiple experiments Practical experience with Braze CEP system Familiar with Segment, Mixpanel, Preset Data-driven, self-starter, customer-obsessed 🎁 Benefits Fully remote, globally distributed team Flexible, fast-paced startup culture Work on leading web3 products used by millions Clear path for growth and impact Collaborative, data-driven environment Inclusive, diverse team

Source listing: empllo_remote