About this role

To expand awareness and access to behavioral health services, the full-time Massachusetts Licensed Growth Marketing Manager will develop and manage digital marketing campaigns, analyze performance metrics, and lead a marketing team in a remote environment. Key Responsibilities: Develop and manage digital marketing campaigns across various platforms while optimizing performance and lead generation Execute B2C marketing initiatives to engage prospective clients and increase inquiries and referrals for behavioral health services Strengthen B2B relationships with referral partners and healthcare providers through targeted marketing initiatives and materials Required Qualifications: Bachelor's degree in Marketing, Communications, Business, or a related field 4+ years of experience in growth marketing or digital performance marketing, preferably in healthcare or SaaS Experience in developing and executing both B2C and B2B marketing strategies Proficiency with Google Analytics, Google Ads, and marketing automation platforms Demonstrated success in building referral networks and generating qualified leads

Source listing: virtualvocations_main