Remote
Performance Marketing Lead
About this role
π Description Own full-funnel paid campaigns across self-serve and enterprise. Stand up new acquisition programs from scratch (sponsorships, creator/UGC) and scale. Explore emerging paid channels, including AI answer engines and marketplaces. Build and iterate on post-click experiences: landing pages, offers, messaging. Own attribution and reporting that connect paid spend to revenue. Partner across lifecycle, web, GEO, and product to align on the full journey.
π― Requirements 7+ years in performance marketing, growth, or demand gen, ideally in B2B SaaS. Built new channels or programs from scratch and scaled them, not just optimized. You use AI, automation, and agents in your work today and build solutions rather than waiting to wire them up. Hands-on command of core paid channels: Google, Meta, LinkedIn, Bing. You move fast, thrive in ambiguity, and expand your own scope. Analytical and experiment-driven; prefer in-house capability over external agencies.
π Benefits Experience managing large-scale paid budgets across self-serve and enterprise motions. Stood up measurement or experimentation infrastructure from scratch.
Source listing: empllo_remote