About this role

About WPP Media WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth. WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale.

Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working. For more information, visit wppmedia.com . 3006 - Activation Lead - GCS Role Summary and Impact The purpose of this document is to help prospective team members better understand the role and responsibilities with the position of Regional Activation Hub Lead at OpenDoor, WPP’s bespoke global operating model for Amazon.

ABOUT WPP & OPENDOOR At WPP, we’re constantly reinventing the future of creativity on an ever-broader canvas, bringing together unrivalled talent, resources and skills to provide an integrated offer of communications, experience, commerce and technology. Over the last decade, we have developed a dedicated global client practice with the mission of accelerating WPP’s impact for our largest clients by bringing them the best of WPP.

Each team is custom-built around a client’s specific needs and challenges, providing easy access to the right capabilities. And that’s why we’ve built OpenDoor for Amazon . OpenDoor is a unique integration of the best of WPP and Amazon – building on their respective strengths and visions. Whether at WPP or at Amazon, every project is an OpenDoor on new possibilities. Anything and everything can be an opportunity for our people to drive impact – for them to innovate, learn, thrive, and occasionally fail too.

The unique OpenDoor partnership model is built to deliver next level Productivity, fueled by our industry-leading approach to People, Platforms, and Process. OpenDoor spans across all WPP agencies and disciplines such as media, business consultancy, communications and brand strategy, tech and commerce, public relations, and production. OpenDoor’s values are built from Amazon’s own 16 Leadership Principles , and WPP’s core values of Open, Optimistic and Extraordinary.

Together, when WPP’s Creative Transformation meets Amazon’s next-level customer centricity, our people come together to challenge and impact what’s done today and build a better future. By joining OpenDoor, not only are you joining a cross-function team partnering with one of WPP’s top five global clients, but you are also taking a step to challenge yourself and the world around you every day, working in the most unusual way on some of Earth’s most ambitious opportunities in marketing, tech, media, business, and creativity.

ABOUT THE ROLE We are searching for a talented and enthusiastic individual to join our OpenDoor team as a Regional Activation Hub Lead. This is a Full-time position based in London. This role plays a crucial part in supporting WPP's mission to deliver consistency, delivery excellence and best in class service for Amazon in every country across its diverse businesses, including XCM, Prime Video, and RMI. This role creates an effective link between the Strategy & Planning teams and Activation.

The Activation Hub lead and their team ensures that comprehensive briefs are developed in collaboration with the strategy and planning teams and ensures that Implementational planning specialists and in platform experts meet clients’ expectations by achieving campaign KPI’s timely and through operational excellence. They are also developing and supporting the delivery of tasks such as reporting output, offer insights and recommendations across strategic planning and agency pitches.

This role would oversee the London hub which includes RMI & Prime Video working with a Poland nearshore team that will act as your team and local markets who will plan offline and IO based market display/partnerships. RESPONSIBILITIES Activation Hub Lead is responsible for the delivery and quality of hubbed Activation services, ad ops and reporting, in adherence to agreed SLAs and assigned workflow management protocols, and for seamless integration and impact within the Campaign Delivery Process (in and across locales).

The Activation Hub Lead is also working closely with the Regional Ops, and LOB Leads in Germany and Warsaw on adjusting and scaling delivery in line with LOB evolution for Prime Video and RMI. The Activation Hub lead will have all experts in the hub reporting to them, including Social, Programmatic, Implementational planning, offline consultancy, pan-regional IO/partnerships, influencers and the nearshore Warsaw (Poland) in channel activation team The Activation Hub lead will also be in charge and oversee all digital planning across all disciplines and supporting planning leads to create integrated single narrative responses to brief which simplify complex digital language.

The Activation Hub lead will work closely with all local markets to guide and support their digital plan development and ensure local market executions ladder up into central digital planning to create integrated plans. This will be the Amazons London hubs most senior digital lead working with C-level internal WPP stakeholders and C-level Amazon stakeholders. You will be in charge of fostering team growth, team development and team morale.

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