About this role

Webflow is the agentic web marketing platform for modern marketing teams, helping organizations build, manage, and optimize high-performing web experiences that drive predictable growth and strengthen brand trust. Building at Webflow will need grit, because we move fast, without ever sacrificing craft or quality. We’re looking for an experienced Communications Lead to own the next phase of our strategy and growth for how we elevate Webflow’s story and how we bring it to market – be it about our company, thought leadership, product, customers, and more.

This highly strategic role will be responsible for shaping and delivering the company’s narrative, managing external communications, overseeing media relations, crisis communications, and brand reputation as we scale globally. In this role, you will partner with our executives, product marketing, social, and brand marketing teams to develop communication strategies that support key brand moments and product launches, driving share of voice across key media partners and publications, and amplifying Webflow’s narrative.

About the role: Location: Remote-first (United States) Full-time Permanent Exempt The cash compensation for this role is tailored to align with the cost of labor in different geographic markets. We've structured the base pay ranges for this role into zones for our geographic markets, and the specific base pay within the range will be determined by the candidate’s geographic location, job-related experience, knowledge, qualifications, and skills.

United States (all figures cited below are in USD and pertain to workers in the United States) Zone A: USD 184,000 - USD 230,000 Zone B: USD 172,500 - USD 216,000 Zone C: USD 161,500 - USD 202,000 This role is also eligible to participate in Webflow's company-wide bonus program. Target amounts are a percentage of base salary and vary by career level. Payouts are based on company performance against established financial and operational goals.

Please visit our Careers page for more information on which locations are included in each of our geographic pay zones. However, please confirm the zone for your specific location with your recruiter. Application Information: Application deadline: applications accepted on an ongoing basis until position is closed and filled This posting is for an existing vacancy Reporting to the Director of Communications As a Communications Lead, you’ll … Partner with our executives, customers, investors, and other leaders at Webflow to develop key narratives we want to bring to market, secure buy-in from leadership on comms strategy, and activate it across all earned and owned media channels.

Oversee and execute all aspects of Webflow's external communications strategy, including developing and implementing media plans, coordinating press opportunities, and collaborating closely with internal comms, social, and employer brand to ensure consistent messaging across every channel. Own executive voice strategy: partner directly with the C-suite on press opportunities, speeches, op-eds, and thought leadership. Lead external press relations by managing PR agencies to deliver strategic, measurable results, while partnering with internal comms, social, and employer brand teams to ensure Webflow’s story is amplified with clarity and impact.

Develop and maintain lasting relationships with key business and tech media to ensure they understand Webflow’s unique position as the agentic web marketing platform. Advise the executive team on communications strategy and thought leadership opportunities, preparing them to maximize opportunities including media interviews and public engagements (e.g., keynotes, podcasts, etc.). Work cross-functionally with marketing, product, and other teams to amplify and extend the reach of our biggest campaigns and company milestones.

About you: Requirements: 8+ years of experience in communications, PR, and/or brand leadership roles, with a track record of shaping and executing external communications strategies at high-growth or enterprise technology companies. Deep understanding of the technology industry and the ability to translate complex concepts (e.g. AI, product innovation, market dynamics) into clear, compelling narratives. Proven success managing PR agencies to deliver measurable results in media coverage, share of voice, and reputation impact.

You’ll thrive as a Communications Lead if you: Are exceptional written and verbal communication skills, with fluency in executive voice and thought leadership. Possess strong media relations experience and established relationships with key business and tech journalists. Have experience building and executing crisis communications plans, with the judgment to advise executives in high-pressure moments. Measure the impact of communications efforts by using data to guide strategy.

Have demonstrated project management skills and the ability to balance multiple priorities in a fast-paced environment. Enjoy having a collaborative approach that enables you to partner seamlessly with internal comms, social, and employer brand to drive consistent storytelling across all channels. Stay curious and open to growth — demonstrating a proactive embrace of AI, and actively building and applying fluency in emerging technologies to elevate how we work, drive faster outcomes, and expand collective impact.

Our Core Behaviors: Build lasting customer trust. We build trust by taking action that puts customer trust first. Win together. We play to win, and we win as one team. Success at Webflow isn't a solo act. Reinvent ourselves. We don't just improve what exists, we imagine what's possible. Own it all the way. We move fast because the moment demands it, and we hold ourselves accountable to deliver outcomes — for each other, and for customers.

Benefits Ownership in what you help build. Every permanent Webflower receives equity (RSUs) in our growing, privately held company. Health coverage that actually covers you. C

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