About this role

Primary Function of Position: Develop, lead, and implement marketing plan, key programs, and support to drive procedure adoption of da Vinci® Surgery in general and colorectal surgery. Roles and Responsibilities: Specialty-specific commercial plan and brand development: As a general surgery portfolio/franchise manager, this role acts as the leader and the voice to build and execute specialty-specific KR commercial market plan by collaborating with other internal functional leaders of the local and corporate.

This role is also the internal ambassador of dV General Surgery brand. Segmentation, Targeting and Messaging: By leveraging organic and paid market research and internal stakeholder insights, perform necessary customer segmentation, targeting and messaging work for dV General Surgery procedures and customers. Update them annually and with changing product portfolio for general surgery franchise. Procedure Readiness Matrix: Understand the patient, physician and provider needs for General Surgery, and build the necessary internal capabilities per the company’s procedure readiness matrix particularly targeting Tier 1 customers.

Sales Enablement: Collaborate with the commercial learning team to ensure sales teams master the articulation of value messages, overcoming objections and provide impactful customer experiences to General Surgery targets. Understand the promotion and messaging asset needs of sales teams in General Surgery, and build these high impact sales enablement assets such as presentations, brochures, videos and handouts. Surgeon KOL development: In collaboration with various internal stakeholders, identify and develop strong dV Key Opinion Leaders (KOL) who will share strong value messaging, technique and suggestions with their peers to advance dV surgery adoption Peer-to-Peer Programs: Build scalable market development events, webinars, case observation and proctorship programs and fellows/junior surgeon/academic education programs.

Also develop and implement presence at key specialty conferences and symposiums Digital marketing and engagement: As dV General Surgery ambassador, guide Intuitive’s web, email, social media presence for General Surgery franchise for physicians, patient and provider audiences. Channel Development and Advocacy: Patients, Referring Physicians and Surgical Societies are some of the typical channels to drive dV adoption. Develop strategy, content, and programs to drive awareness and advocacy with these channels.

Clinical and Economic References, Evidence : Collaborate with Market Access, Clinical affairs and other corporate functions to develop locally needed clinical and economic references and publications for driving dV General Surgery VOC (Voice-of-the-customer) for New Products: Work closely with specialty surgeons and product development teams to define marketing and product requirements for new products needed to further enable key General Surgery procedures and drive procedure adoption.

Education: Bachelor’s degree in life science or business discipline. MBA preferred. Experience: Minimum of 8 yrs of marketing experience in a therapeutic medical device, surgical or pharma company. Surgical and/or OR experience desired. Executive Presence: Preparation, Reasoning, Engagement, Confidence and Passion. Effective story teller. Advocacy: Proven ability to effectively position and message product/procedure internally and externally.

Creative Thinking: Demonstrated ability to think outside the box when faced with challenges or stagnation Execution and Results: Proven track record of building, executing towards pre-defined goals. Demonstrated success in driving product/procedure adoption Communication and Collaboration: Excellent written and verbal communication skills in both the Korean and English. Superb teamwork, and interpersonal skills to work across multiple constituents.

Self-starter: Ability to initiate and take leadership in unstructured environment Ability to travel: Up to 40%. Some international travel may be required All your information will be kept confidential according to EEO guidelines. Joining Intuitive Surgical means joining a team that believes minimally invasive care is life-enhancing care. By combining ingenuity and intelligent technology, we expand the potential of physicians to heal without constraints.

We focus on procedures and medical practices where the needs of our customers and the capabilities of our company are best aligned. We have attracted some of the best and brightest to our teams and we are seeking a talented individual to join our Asia Regional Marketing team to drive different key customer engagement programs in Asia markets.

Source listing: smartrecruiters_cieloinc