EU remote
Founding GTM & B2B Sales Lead
About this role
ABOUT THE ROLE This is the first dedicated GTM and B2B Sales hire at an early-stage healthtech company building a personal health operating system — combining advanced diagnostics, comprehensive biomarker testing, and personalized health concierge support to help individuals proactively manage their health. There is no playbook yet. You'll write it. This role is for a founding-style seller who thrives in zero-to-one environments, can build pipeline independently using modern tooling, and wants to shape how a fast-growing preventive health product goes to market across B2B channels.
WHAT YOU'LL DO - Own the full B2B commercial loop — from identifying prospects to closing deals — with no SDR support initially - Build and manage outbound, inbound, and partnership pipelines end-to-end - Run the full sales cycle: discovery → demo → negotiation → close, across deal sizes ranging from ~€10k to €500k+ - Target employer groups, insurers, clinics, and corporate wellness buyers - Set up the sales stack from scratch — CRM, enrichment tools, automation, and intent signals - Partner directly with founders on ICP definition, pricing, and packaging decisions - Feed real market signal back into product and go-to-market strategy - Define and document the B2B sales playbook as you learn what works WHAT WE'RE LOOKING FOR Required: - 2–6 years of B2B sales experience, ideally in healthtech, corporate benefits, or a related field - Demonstrated ability to source and close your own pipeline — no leads served on a plate - Fluent in German (native or near-native) — this is a hard requirement - Experience working in or alongside early-stage / founding-team environments - Hands-on with modern sales tooling (e.g.
CRM, enrichment, sequencing, automation) - Comfortable with ambiguity and energised by building from scratch - Based in Berlin and available to work on-site 5 days per week - No visa sponsorship available — must have the right to work in Germany Nice to Have: - Prior experience selling into HR/benefits, insurers, or occupational health buyers - Familiarity with tools such as Attio, HubSpot, Clay, Apollo, n8n, or Lemlist - Background at a startup of a similar stage or in a high-growth health or wellness business COMPENSATION & BENEFITS - All-in OTE: €50,000 – €60,000 per year - Meaningful early equity opportunity as the founding GTM hire - Direct access and close collaboration with the founding team - Significant scope to shape the commercial function and grow with the company LOCATION - Berlin, Germany — on-site, 5 days per week - Remote work is not available for this role - Visa sponsorship is not available — candidates must have existing right to work in Germany
Source listing: ashby_clera