About this role

ABOUT THE ROLE A fast-moving, pre-seed generative AI research lab — specializing in human-centric image and video generation for professional creatives — is hiring a Founding GTM Lead to own end-to-end go-to-market execution. This is a high-ownership, high-autonomy founding role: you'll work directly with the founding team to turn cutting-edge AI product capability into commercial traction, shape early customer relationships, and build the repeatable GTM playbook from scratch.

The company serves creative industries including gaming, film & VFX, agencies, fashion, and digital human experiences. WHAT YOU'LL DO - Own early go-to-market execution across community, content, partnerships, and targeted outreach. - Build and manage relationships with design partners and early customers in creator, studio, and agency segments. - Recruit and organize participants for ongoing product research and user testing.

- Drive early commercial conversations, demos, pilots, and structured feedback channels. - Collaborate with product leadership on positioning, messaging, ICP definition, and pricing strategy. - Deliver clear, structured market feedback to accelerate product decision-making. - Track the competitive landscape of GenAI creative tools, workflows, and evolving user expectations. - Represent the company externally with credibility, strong EQ, and confident storytelling.

WHAT WE'RE LOOKING FOR Required: - 4–8+ years in GTM, partnerships, growth, or client-facing roles at startups or fast-moving environments. - Proven experience in at least one motion: B2B partnerships/sales (pilots, early deals) and/or B2C growth (community/creator funnels). - 3+ years serving professional creatives at creative tools companies, agencies, creator platforms, or production studios. - 1–2+ years of hands-on exposure to GenAI products and workflows; comfortable using AI tools as part of daily GTM work.

- Full-cycle sales experience: discovery, demo, negotiation, close, and building CRM/outbound sequences from scratch. - Strong customer-facing skills, execution-driven mindset, and ability to operate independently in ambiguous, early-stage settings. - Comfortable selling a product still being built; fast-paced communicator who takes ownership well beyond a job description. Nice to have: - Background at a generative AI, creative software, or visual media company (e.g.

similar to Runway, Luma AI, Stability AI, Midjourney, Synthesia, or Adobe). - Experience launching or scaling a GTM motion at a company with fewer than 20 employees. - Familiarity with API-led or developer-facing GTM motions alongside end-user creative workflows. COMPENSATION & BENEFITS - Salary: $150,000 – $185,000 USD annually - Early-stage equity commensurate with a founding team member - Visa sponsorship available where applicable LOCATION Fully remote (US-based, New York preferred) or based in Zurich or Warsaw.

Occasional travel expected. Visa sponsorship is available where applicable.

Source listing: ashby_clera