EU remote
Founding GTM Lead
About this role
ABOUT THE ROLE This is the first dedicated GTM hire at a fast-growing, YC-backed enterprise AI startup building agents that automate complex ERP implementations, system migrations, and integrations. You'll report directly to the CEO and own the entire top-of-funnel motion — building the pipeline, the systems, and eventually the team behind it. The opportunity exists because inbound demand is outpacing what a single founder can carry.
WHAT YOU'LL DO - Define and refine the ICP, then build outbound sequences, targeting lists, and prospecting campaigns from scratch. - Set up and instrument the full GTM stack — CRM, sequencing, enrichment, routing, and reporting — so outbound compounds over time. - Execute the unglamorous work too: cold calls, LinkedIn outreach, and conference floors to fill the calendar with qualified conversations. - Run early-stage marketing efforts including content, product launches, and engagement with an existing developer and open-source community.
- Run your own discovery calls and product demos, with a clear path toward owning full-cycle deals as the motion matures. WHAT WE'RE LOOKING FOR - 2+ years in a GTM role (SDR, BDR, AE, growth, or GTM engineering) at a startup or high-growth B2B company. - A pipeline you personally built — with numbers to back it up. - Demonstrated experience selling to or engaging technical buyers such as CTOs, heads of data, IT leadership, or engineering teams.
- Hands-on proficiency with GTM automation and CRM tools (e.g. Clay, Apollo, HubSpot, Instantly, n8n, or equivalents). - Experience defining ICP and building GTM systems from the ground up, not just executing within established processes. - Full professional fluency in both German and English, written and spoken. - Background in technical product sales or marketing — enterprise software, APIs, infrastructure, or data platforms.
- Familiarity with enterprise systems such as ERPs, CRMs, or data platforms is a strong plus. - Experience with developer community building or early-stage marketing is a plus. - Comfortable with scrappy, high-ownership environments; preference for building over following playbooks. COMPENSATION & BENEFITS Salary range: €80,000 – €140,000 per year. Visa sponsorship is not available for this role. LOCATION On-site in Munich, Germany.
Source listing: ashby_clera