About this role

ABOUT THE ROLE A fast-growing, early-stage personalized health and diagnostics startup is looking for a Founding Marketer to lead growth, go-to-market strategy, and brand storytelling. This is a rare opportunity to build the marketing function from the ground up, shape the company's narrative, and directly drive revenue and user growth at a pivotal stage. You'll work closely with company leadership and cross-functional teams in a hands-on, high-ownership role.

The company operates in the preventive healthtech space, offering a membership-based personal health platform with advanced diagnostics, biomarker testing, and personalized health optimization. They are present in Germany and Finland and are scaling rapidly. WHAT YOU'LL DO - Define and execute GTM strategy across channels to drive revenue and membership growth. - Lead branding and storytelling to craft a compelling, differentiated market narrative.

- Oversee paid advertising (Google Ads, Meta, LinkedIn), social media, partnerships, and influencer programs. - Collaborate cross-functionally with product, sales, design, and customer success teams. - Set marketing budgets, forecast outcomes, and rigorously measure ROI across channels. - Build, scale, and mentor the marketing function as the company grows. - Develop and deploy high-impact marketing campaigns along with performance dashboards.

WHAT WE'RE LOOKING FOR Required: - 2–5 years of experience in B2C growth marketing, sales, or an adjacent field. - Proficiency in digital marketing channels including Google Ads, Meta, and LinkedIn. - Ability to work on-site in Berlin, Germany or Helsinki, Finland. Strong candidates will also have: - Proven track record defining and executing multi-channel GTM strategies that drove measurable revenue growth. - Strong brand storytelling and positioning skills.

- Experience managing marketing budgets, forecasting, and multi-channel ROI measurement. - Proficiency with advanced marketing analytics, attribution modeling, and CRM/tooling integration (e.g., GA4, dashboards, CRM platforms). - Experience with influencer and partner marketing, including negotiation and campaign management. - Strong analytical skills for testing, iterating, and scaling marketing strategies. - Experience building and leading a marketing function (even a small one).

- Cross-functional collaboration experience with product, sales, design, and customer success teams. COMPENSATION & BENEFITS - Salary: €35,000 – €70,000 per year, depending on experience. - Visa sponsorship is available for this role. - Opportunity to be a founding team member with meaningful ownership of the marketing function. LOCATION This is an on-site role based in Berlin, Germany (Helsinki, Finland also considered).

Remote work is not available for this position.

Source listing: ashby_clera