EU remote
Marketing lead
About this role
Our client, Jugabet, is a brand and gaming platform accessible to players in Latin America. With a strong regional focus and localized strategies, Jugabet is quickly becoming a key player in the market. Perfect for those who aim to: Own and drive the overall marketing direction for the LATAM region across performance marketing, SEO, SMM, affiliates, influencers, brand and offline channels; Lead and manage the media buying team, ensuring efficient budget allocation, competitive CPA and high-quality traffic; Identify and launch new traffic sources, audience segments, creative approaches and alternative advertising solutions; Coordinate cross-functional marketing teams, translating regional business goals and market insights into clear briefs, initiatives and measurable priorities; Bring market-specific growth proposals and ensure their effective execution by the relevant teams; Work closely with the Affiliate Department to improve traffic quality and key metrics, including NGR, LTV and ROI; Collaborate with the SEO team by providing regional insights, identifying growth opportunities, aligning priorities and overseeing execution against business objectives; Coordinate SMM and influencer initiatives tailored to local audiences and cultural specifics; Drive regional brand growth through digital and offline initiatives aligned with local player behaviour; Own regional marketing budgets, performance reporting and growth targets.
Experience you’ll need to bring: 3+ years of experience in digital or performance marketing, including a leadership role within iGaming; Proven experience managing media buyers and coordinating cross-functional marketing teams; Strong expertise in audience targeting and segmentation across Meta, Google, TikTok and alternative advertising platforms; Practical experience with retargeting, lookalike audiences, creative and audience testing, campaign optimisation and scaling; Strong understanding of paid acquisition across Google, Meta and alternative advertising networks; Experience working across performance marketing, SEO, SMM, affiliates, influencers and brand initiatives; Deep understanding of the LATAM iGaming landscape, including local player behaviour, cultural insights and regulatory specifics; Expert-level understanding of CPA, FTD, NGR, LTV, ROI and GGR metrics; Hands-on experience with attribution and tracking tools such as AppsFlyer and Adjust; Proven experience managing substantial monthly marketing budgets; Experience launching new markets or building marketing functions from scratch; A strong network of LATAM affiliate partners, local influencers or tipsters would be an advantage.
It's a perfect match if you have those personal features: Data-driven and commercially minded;Proactive, self-driven and comfortable making high-impact decisions; Strong cross-functional management and communication skills; Able to translate market insights into clear initiatives and actionable briefs; Highly adaptable and comfortable working in a dynamic, fast-changing iGaming environment. Our clients offer competitive benefits to support your professional and personal growth, including: Health & Wellness Focus; Global Medical Coverage; Growth Opportunities; Benefits Programs (compensation for the gym/stomatology/psychological service & etc.); Performance-Driven Rewards; Dynamic Work Environment.
Apply, and let your growth journey begin.
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