About this role

Optimization Consultant Link Group Daily tasks: - Create and drive stakeholder alignment and commitment on the Optimisation Goals and Focus for conversion optimisation roadmaps. - Create and manage the discovery and concept phase to create an impact map that will help delivery of the contract and ROI - Clearly communicate and sell concepts and hypotheses to drive stakeholder buy in and commitment to the optimisation roadmap - Regularly inspect and adapt (both on the process and the optimisation roadmap) - Drive clear optimisation that sets the delivery team up for success - Provide support for accurate requirements gathering and reporting - Manage the overall process to ensure timely QBRs, strategy and requirements sessions needed for renewing commitment, alignment towards the goals and enabling pivoting of strategy when needed.

- Consistently deliver multiple optimisation strategies across clients using Just In Time - methodology - Write statistically accurate reports for clients that provide meaningful insights and next steps - Support Sales team as needed to win new clients - Engage and liaise with Vendor Partners to learn about new product launches and build strong relationships with Vendor CSMs Musts: Adobe, Google Optimize, Testing, CAM Must have 2-3 years minimum demonstrable knowledge running optimisation programs Must have working knowledge of at least one of the following tools : Optimizely, Oracle Maxymiser, Adobe Target, Monetate, Dynamic Yield, AB Tasty, VWO, Google Optimize or any other testing platform.

Must have working knowledge of Web Analytics – GA or Adobe Must have clear demonstrable knowledge of the statistical measures and pro’s cons of how to define well run experiments Nice to have Hands on knowledge and experience of Session Cam, Content Square, Decibel Insight or other behavioral tracking tools. The Optimisation Consultant is there to create, drive and deliver a conversion optimisation strategy that provides return on investment for our clients using our Lean Convert Delivery Framework.

The main goal for this role is to drive a strategy that delivers 95% - 105% of the contract bought by the client, other essential outcomes are ROI through Experimentation and Personalisation of 10x investment.

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