About this role

ABOUT THE ROLE This is a pivotal role sitting at the intersection of product and market for a fast-moving enterprise AI platform. You'll translate frequent product releases into sharp positioning, compelling stories, and sales-ready materials — shaping how customers and prospects understand the product as both the platform and the category continue to evolve. WHAT YOU'LL DO - Own go-to-market plans for every meaningful product release and execute them across the right channels.

- Turn new features and capabilities into compelling narratives that explain why they matter to buyers. - Develop and maintain positioning tailored to different buyer personas (e.g., enterprise IT leaders vs. AI leads) and markets. - Create clear product content: comparison pages, capability overviews, one-pagers, and campaign explainers. - Conduct customer research through conversations, support tickets, and sales calls to surface real user value.

- Enable sales and customer success with messaging frameworks, collateral, and answers to tough product questions. - Participate in product reviews to stay close to what is being built and why. - Help define category positioning for enterprise AI as the market develops. WHAT WE'RE LOOKING FOR - 3+ years in product marketing with a track record of delivering go-to-market for software features with measurable impact. - Demonstrated experience owning end-to-end product launches — planning, messaging, and executing across channels.

- Excellent writing skills with a strong bias for clarity over cleverness. - Comfortable explaining technical products to non-technical audiences without needing an engineering background. - A habit of working directly with customers to uncover value and translate it into marketing and sales assets. - Familiarity with AI tools as part of your everyday research, drafting, and synthesis workflow. - Cross-functional collaborator — equally effective working with product, design, sales, and customer success teams.

- Willing and able to appear on camera or present in public-facing demos. - Experience targeting German enterprise (Mittelstand) markets is a plus. LOCATION On-site in Berlin, Germany. Visa sponsorship is not available.

Source listing: ashby_clera