About this role

Who We Are VML is a leading creative company that combines brand experience, customer experience, and commerce, creating connected brands to drive growth. VML is celebrated for its innovative and award-winning human-first work for clients including AstraZeneca, Colgate-Palmolive, Dell, Ford, Microsoft, Nestlé, The Coca-Cola Company, and Wendy's. In 2026, VML was named Campaign’s Global Network of the Year and ranked #2 Creative Network of the Year at Cannes Lions.

VML’s global network spans 55+ markets with principal offices in Buenos Aires, Kansas City, London, New York, São Paulo, Shanghai and Singapore. VML is part of WPP , the trusted growth partner for the world's leading brands. Powered by exceptional talent and our agentic marketing platform WPP Open, WPP unites cutting-edge media intelligence and data solutions, creativity, production, enterprise solutions and expert strategic counsel.

For more information, please visit www.vml.com and follow along on LinkedIn #WeAreVML. Job Title : Senior Data Platform Enablement Lead Location : London Department : Data Intelligence / Open Intelligence Product & Engineering Role Overview As we scale the rollout of Open Intelligence across global markets, we are looking for a Data Operations & Enablement Manager to help operationalize the platform and support markets as they onboard data and adopt new capabilities.

This role sits at the intersection of data platforms, operations, and market enablement, ensuring that local teams can successfully onboard data into OI, follow the defined operational processes, and build the capabilities required to support client use cases over time. You will work closely with engineering, product, data strategy, and regional market teams to translate technical capabilities into clear operational workflows and scalable rollout processes.

The role is critical in helping us move from pilot phase to global adoption, ensuring that the infrastructure, documentation, and operational playbooks are effective for markets. Key Responsibilities Market Onboarding & Enablement Lead the operational onboarding of markets onto the OI platform. Support regional teams in understanding the process for onboarding datasets and building connectors. Ensure markets have the documentation, tooling, and access needed to operate independently.

Coordinate training sessions and technical walkthroughs for local teams. Operational Process Design Develop and maintain the operational playbooks for data onboarding and platform adoption. Translate technical documentation into clear operational workflows for markets. Establish repeatable processes that support scalable rollout across multiple regions. Data Operations & Connector Support Coordinate the onboarding of global and local data sources through connectors.

Support markets during initial data ingestion and troubleshooting. Work closely with the connector engineering team to track progress and resolve issues. Help identify operational improvements based on pilot market learnings. Program Coordination Track rollout progress across markets and maintain visibility on dependencies and blockers. </

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