About this role

Growe welcomes those who are excited to: Lead the VIP brand strategy for the LATAM region, setting the tone of voice, positioning, and overall creative direction; Build impactful and localized brand experiences, from gifting to communications, that reflect user preferences, cultural nuances, and seasonal trends; Collaborate closely with the VIP Event Manager to craft exclusive, personalized event concepts that surprise and delight VIP users; Work alongside CRM, design, and social media teams to ensure a cohesive and compelling brand presence across all customer touchpoints; Propose and execute influencer and ambassador partnerships tailored to key LATAM markets; Monitor and analyze market trends, competitor activity, and shifting user behavior to inform strategy and refine initiatives; Deliver post-campaign reports and event recaps with performance metrics, user insights, and future recommendations; Maintain brand quality and consistency across all activations, from visual assets to gifting execution and user communications; Coordinate with legal, procurement, finance, and external agencies to ensure smooth and timely project delivery.

We need your professional experience: Experience in Brand Marketing, Brand Management, or VIP Marketing, preferably within the iGaming or entertainment sectors; A deep understanding of LATAM markets; Proven success in developing and launching creative campaigns or VIP-focused brand experiences; Strong project management and cross-functional collaboration skills; Comfort working with performance metrics, budgets, and light Excel reporting; Advanced English proficiency and/or Portuguese fluency.

We appreciate if you have those personal features: Strategic thinker with a pulse on branding, customer psychology, and cultural relevance in LATAM; Creative, resourceful, and confident in pitching and pushing new ideas; Organized and detail-oriented, able to see projects through from concept to execution; Proactive and independent, you take ownership and move ideas forward without waiting for direction; Highly collaborative, you thrive working across departments and geographies; Comfortable managing KPIs, timelines, and budgets in a fast-paced environment.

We are seeking those who align with our core values: GROWE TOGETHER: Our team is our main asset. We work together and support each other to achieve our common goals; DRIVE RESULT OVER PROCESS: We set ambitious, clear, measurable goals in line with our strategy and driving Growe to success; BE READY FOR CHANGE: We see challenges as opportunities to grow and evolve. We adapt today to win tomorrow.

Source listing: greenhouse_growe