About this role

When you join Exclaimer you will join a global award-winning SaaS provider with an exceptional revenue rate, ambitious growth plans, and an inclusive and outcomes-driven culture. Exclaimer is a high-growth SaaS company with 300+ colleagues across the UK, US, Europe, and Asia-Pacific. We promote a people-first culture built on fairness, inclusion, psychological safety, and continuous learning. As we evolve into a multi-channel platform for branded business communications, we offer employees the opportunity to shape the future of global communication—while growing their careers in a culture where curiosity, creativity, and accountability thrive.

We’re officially Great Place To Work Certified™ Exclaimer has been recognised by Great Place To Work® for our culture of collaboration, trust, and growth. This certification reflects our commitment to creating an environment where every voice matters and people genuinely enjoy coming to work. See our accreditations to learn more: Great Place to Work® UK | Great Place To Work® USA About the opportunity 👇 VP/Director, FP&A Exclaimer is a ~100m ARR software business owned by Insight Partners.

With our high velocity / low ACV, our business combines standard SaaS characteristics with a D2C dynamic. We are on path of becoming a rule of 60 company and will work closely with Insight Partners over the next years to facilitate a highly successful exit. Due to the D2C like characteristics of the business, FP&A will play a key role on the path to our exit and become a key supporter of our GTM and general strategic expansion as well as any M&A plans.

Reports to: CFO Role Mission & Strategic Context We are seeking an analytically elite, commercially astute, and hands-on Director of FP&A to build and lead our next-generation financial planning, forecasting, and strategic data intelligence framework. Unlike traditional enterprise software companies with long, predictable, single-stream sales cycles, Exclaimer’s engine is defined by: High Sales Velocity: Hundreds of monthly transactions, automated conversion funnels, and rapid-cycle deals.

Multi-Motion GTM Complexity: Running parallel economic engines across Product-Led Growth (PLG) self-serve , Direct sales (AE / BDRs) , and Indirect Channel sales Data Richness & Ambiguity: Ingesting and reconciling large amount of unstructured, semi-structured, and high-frequency data – from GTM funnel data to product telemetry and automated billing streams. You will bridge the gap between low-level transactional log data and top-level executive strategy, unlocking deep visibility into unit economics, cohort retention, and capital allocation.

Key Responsibilities & Scope Multi-Motion GTM Financial Architecture & Capacity Planning Driver-Based Modeling: Architect dynamic financial models reflecting the distinct economics, conversion velocities, and churn profiles of each GTM motion: PLG / Self-Serve: Micro-transactions, digital acquisition channels, trial-to-paid velocity, automated credit card billing, and instantaneous cohort churn. Direct Outbound: Inside sales AE/SDR ramp curves, pipeline coverage, ASP dynamics, discounting rules, multi-year contracts, and deal slippage mechanics.

MSP / Channel Distribution: Tiered reseller pricing, 2-tier distributor margin structures, partner rebates, and indirect partner-level churn vs. end-tenant churn. Capacity & Quota Planning: Partner with the GTM to define global sales capacity, AE quota deployment, commission structures, SDR-to-AE ratios, and CAC payback thresholds by region and motion. Pipeline & Funnel Velocity: Analyze real-time funnel mechanics, pipeline aging, and stage velocity to deliver high-accuracy in-quarter revenue landin

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